With rigorous business acumen, Natasha Mudhar continually walks the extra mile in demonstrating entrepreneurial spirit. CEO and MD at Sterling Media, one of the UK's leading full-service communication agencies with global footprints in Middle East, India, USA, Canada and Pan-Europe, she is known today for her phenomenal contribution in the field of brand management, marketing, public relations, advertising, online and events. Natasha joined Sterling in 2004 which was established by Ms Teji Singh, one of the first women from an ethnic background to set up an international agency in UK.

Natasha's exemplary leadership has spearheaded the company's transformation into an award-winning, globally recognised name. With the good-will of over 17 years, Natasha's brand building expertise has been sought by emerging brand names, which she has successfully propelled onto a global platform, as well as large corporates that regularly seek her unparalleled consultancy services. The young achiever successfully manages an impressive portfolio of clients and her contribution to the company includes implementing campaigns for clients such as Live 8 for Make Poverty History I and II, Aston Martin, Lloyds Banking Group, Warner Bros. Pictures, Twentieth Century Fox, Viacom, Sony Music, Sahara, Kingfisher Airlines and Force India.

Having faced her own glass ceilings, Natasha's aim has been to raise the share of voice and mind for diverse communities within the media, promoting International/ Ethnic events, issues and interests that were once perceived as niche to a wider mainstream and international audience. As a result, Sterling launched a specialist Ethnic Marketing Division which is regarded as one of the UK's leading agencies servicing the UK's diverse markets. Sterling is also recognised as one of the first communication agencies to have contributed to the global Bollywood boom and has strategised campaigns

for projects such as the multi Oscar-winning Slumdog Millionaire to Bollywood's most successful film to date 3 Idiots. Natasha has also worked with the biggest stars from Bollywood representing the likes of Akshay Kumar, Anil Kapoor and Hrithik Roshan, as well as working with mainstream stars such as Sylvester Stallone, Kylie Minogue, Sir Ben Kingsley and Goldie Hawn.

Entering the second decade of the millennium, Sterling continues to soar great heights under Natasha's foresight, ambition and determination. The company is further diversifying into the entertainment fraternity with Teji and Natasha having launched an International Entertainment Fund.