What the Press say

The continuing success of this important publication is a tribute to the immense contribution made by Asian men and women to the life, economy and culture of this country – and of many others around the world. I am particularly pleased that since the last edition appeared the number of Asian MPs has increased: their presence in the House of Commons is very much to be welcomed.

The Rt. Hon Harriet Harman MP,
Secretary of State for Social Security
Nov 1997



Noontime in London : Political bigwigs, business tycoons and media stars came together at a gala dinner recently to salute the Asian of the Year.



… It is also of enormous value for providing role models for the new generations of British-born Asians and the breaking down of barriers and forging of new contacts …

The Rt. Hon Paddy Ashdown MP,
Leader of the Liberal Democrat Party
July 1994



… highlights the valuable contributions made by many individual Asians to the community.

The Rt. Hon John Major,
The Prime Minister
July 1994



… This shows the impact of so many community members in the life of the nation …

The Rt. Hon Margaret M Beckett MP
July 1994



Council pays tribute to Asian business leader: A LEADING member of east London's Asian community has been given a glowing tribute by Waltham forest Council



Buzz begins on the Asian of the Year :



Tribute to Asians at Who's Who event : Regional launch is held for Asian book of success. Tribute to Asians at city Who’s Who event.



A heady mixture of glamour, beauty and impressive achievement allows women to dominate the new Asian Who’s Who. Even a glance through the Who’s Who will allow readers to spot names well known in their chosen fields.

The People
November 1992



“barometer of the progress of Britain’s 1.6 million strong Asian Community.”

The Daily Telegraph
October 1990



Hurd launches Asian Who’s Who 1989

Asians mean business in book of fame. Immigrant success : “It just reflects the enormous success of the Asian business community in Britain during the last decade,” said Mr. Sachar at the launch of the new edition last night …

Who’s Who list of high flyers dispels old image. Success stories: … Sachar has been keen to ferret out “young, promising talent,” especially among women, who are doing well in non-traditional areas … the success of a few may mask the problems of the many.

Asian of the Year… inevitably, important names have been omitted. But what is more important than the individual names, is the collective picture the book presents … it reflects the increasing contribution of UK Asians to British Society.

The Daily Jang
October 1987



Making it good on Eastern promise. Sachar’s book charts the ascent of the Asian Community in Britain.


The Sunday Times

September 1987



“Sachar pioneered the field …”

The Sunday Times
August 1986



“… the directory can make a valuable contribution to the promotion of the mutual understanding, which is so essential for the creation of a truly multi-racial society.”

The Rt. Hon Merlyn Rees PC MP,
Secretary of State for Home Affairs
1978



“Who Really is Who?” : … to produce the first ever Who’s Who of Asians in Britain … the problems are magnified. The book will be very useful to British readers because careful reading reveals more than is apparent on the surface about the Asian Community.”

“Who Gets in the Asian Who’s Who?” : … The Publisher is bringing out in the autumn the first ever Who’s Who of Asians living in this country … the book will be a good buy … The contributions under social and business achievements provide an insight into the values of the community.”